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Brand Wars: China steps up to the plate against trademark squatters
Brand Wars: China steps up to the plate against trademark squatters
For the past four decades, foreign companies have been confronted with Chinese trademark squatting. Trademark squatting, in which someone else registers your trademark, suddenly prevents you from using your brand in China. Causing massive headaches every year, foreign companies are often left with little choice but to cough up huge sums to buy back the...