Chinese company among world’s 100 most valuable brands
The Chinese telecommunications company Huawei appears in the brand consultancy Interbrand’s annual Best Global Brands report. It is the first time that a Chinese brand has featured on the list. Huawei was ranked number 94, ahead of its competitor Nokia, which fell sharply from 57 last year to 98 this year.
The top of the list is the same as last year. Apple and Google are still ahead, widening the gap between them and Coca-Cola in third place. Apple’s brand value increased by 21% to USD 119 billion, while Google’s value grew by 15% to USD 107 billion. Coca-Cola’s value only increased by 3% to USD 82 billion.
The automotive sector reported the most rapid growth, with Audi, Volkswagen and Nissan, excelling themselves, with high increases in their value.
Facebook and Amazon were among the other top risers on the list.
Footnote: To qualify for inclusion in the Interbrand survey companies are required to make available certain financial data, and at least 30 percent of the brand’s income must be generated by sales made abroad.