AWA Strategy is a business area within AWA focusing on the strategic and commercial aspects of Intellectual Property.
We support companies by injecting business acumen into IP operations. We aim to increase and clarify their returns from IP. To succeed it is crucial to have a commercially-oriented IP strategy, supported by an IP infrastructure.
Our services are offered independently or together with other AWA services.
Intellectual Property is a key building block of companies today and we see a trend where companies strive to gain more value from their IP. At the same time, they are often expected to be more efficient with less resources whilst competing with a highly dynamic global market. AWA Strategy responds to these demands by offering a unique service which allows our clients to assess and capitalise on the commercial value of IP and its relevance to the business context.