Niklas Sandell

Attorney at Law
Master of Laws (LL.M.)

Niklas Sandell is an Attorney at Law (LL.M.) specializing in intellectual property law, with a focus on trademark prosecution, trademark strategy and litigation. Niklas is also specialized in matters pertaining to trade secrets and digital law. He has a focus on IP matters related to the Internet, as well as strategic counselling, working with clients from a diverse range of industries.

Contact information

Visiting address:

Jakobsbergsgatan 36
111 44 Stockholm, Sweden

Extended profile

Niklas handles all aspects of intellectual property law and marketing law. This includes developing IP strategies, trademark clearance and prosecution, litigation, contract law related to IP, as well as domain name disputes. He has handled a large number of trademark portfolios of varying scopes and sizes, from smalls startups to large global companies.

Niklas earned his LL.M. at the University of Stockholm in 2013 and wrote his thesis on digital trademark law, specifically about trademark infringements when doing online advertising through Internet search engines.

Prior to joining AWA in 2019, Niklas was working as a Trademark Attorney and Attorney at Law at several IP-law firms in Stockholm. He has been a part of an IP-litigation team and headed the Trademark and Branding business area at one of these law firms. In 2018 he was ranked as a Rising Star among IP Stars in Sweden in the major industry publication Managing Intellectual Property.

Niklas has helped multiple companies with the commercialization of intellectual property, specifically regarding their trademarks and branding, as well as regarding their agreements and trade secrets. He has performed several trademark valuations according to the ISO Standard ISO 10668:2010 Brand valuation – Requirements for monetary brand valuation.

Niklas regularly holds lectures and seminars on trademark law, domain names, trade secrets and intellectual property law in general. He has lectured at Universities, on IP conferences and at clients.

Niklas is a very active participator in the intellectual property and business communities. He attends leading industry events around the world such as the annual meeting for the European Communities Trade Mark Association (ECTA) and SEPAF (Sveriges Patentbyråers Förening (The Association of Intellectual Property Law Firms in Sweden)). Niklas is a member of the regulatory committee in SEPAF as well as a member of the Professional Affairs Committee in ECTA. He has also served as a member of the SEPAF ethics committee.

Niklas is the published co-author of the second edition of the book 'Riskerna med varumärken, produkter och reklam' (The Risks with Trademarks, Products and Advertisement) as well as the author of 'Patentbyråers Etik' – a codification of ethics cases for SEPAF, the Association of Intellectual Property Law Firms in Sweden.

Practice areas

  • Agreements
  • Internet law & domain names
  • IP Strategy
  • Marketing law
  • Trademarks
  • Litigation (TM, designs)
  • Licensing
  • Oppositions
  • Trade secrets

Industry expertise

  • Energy, gas, oil & power
  • Food & beverage
  • Software & IT
  • Media & entertainment
  • Building & construction
  • Franchising
  • Marketing
  • Cosmetics and hygiene
  • Clothing

Prior experience

  • Trademark Attorney, Groth & Co KB, 2014
  • Attorney at Law, Bergenstråhle & Partners Stockholm AB, 2019


  • Swedish
  • English


  • Master of Laws (LL.M.), specializing in Intellectual Property Law, University of Stockholm, 2013


  • ECTA, European Communities Trade Mark Association
  • SEPAF, Sveriges Patentbyråers Förening (The Association of Intellectual Property Law Firms in Sweden)