Ai-Leen Lim
Partner, Attorney at Law, Group Vice President
Ai-Leen Lim leads AWA’s Asia offices (Beijing and Hong Kong). An attorney qualified in Singapore, Hong Kong and the UK, she has 30 years’ experience in intellectual property practice, focusing on helping MNC clients align their commercial aspirations with IP strategy and asset management (contentious, non-contentious and transactional) in Greater China and the APAC region.
Contact information
PHONE
+86 10 8573 1125 (Beijing), +852 3702 5552 (Hong Kong)
VISITING ADDRESS
Suite 1411, 14/F Leighton Centre
77 Leighton Road, Causeway Bay , Hong Kong SAR
Expanded profile
Ai-Leen has worked with some of the world’s most valuable brands and innovation-rich companies on intellectual property, advertising, consumer law, social media, and related regulatory issues related to market entry and product promotion in China, whether as a key global market or a location for international companies’ manufacturing activities.
Her clients range from IP-rich, fast-growing start-ups to Fortune 500 companies. Ai-Leen’s extensive branding experience gives her the unique ability to evaluate brands as intangible assets, enabling clients to build, maintain, and protect their brands as part of an overall IP strategy.
Ai-Leen continues to be ranked as a leading and highly recommended IP attorney by major industry publications and legal directories, including IP Stars, The Legal 500, IAM Patent 1000, Chambers and Partners, World Trademark Review, World IP Review and Asia IP.
Practices
- Copyright
- Design
- Internet law & domain names
- IP due diligence
- IP Strategy
- IP Transactions
- Marketing law
- Trademarks
Industries
- Automotive
- Building & construction
- Cleantech & Sustainability
- Electronics
- Food & beverage
- Life sciences
- Materials technology & nanotech
- Media & entertainment
- Medtech
- Pharma
- Software & IT
- Telecom
Languages
- Chinese
- English
Prior Experience
- Partner, Head of Trademark Portfolio Management in Greater China, Bird & Bird
- Head of IP, Resident Partner (Hong Kong) & Chief Representative (Beijing), Colin Ng & Partners
- Associate, Stephenson Harwood
- Assistant Registrar of Trademarks and Patents, Singapore Registry of Trademarks and Patents
Education
- LLB (Hons), National University of Singapore
Additional Information
Memberships
- APAA – Asian Patent Attorney Association
- INTA – International Trademark Association