Milana Pantelic

Milana is a seasoned Swiss Trademark Attorney with over 25 years of experience in the IP business, mainly in the field of trademark protection, defense, management and enforcement.

She represents clients before the Swiss IP Office, the Swiss Federal Administrative Tribunal as well as WIPO and assists start-ups, mid-size and global corporations across a diverse range of industries, such as apparel, cosmetics, finance, IT, hospitality, education, high-tech, medical and pharmaceutical, biotechnology, food and beverage, travel retail and FMCG.

Proactive and business oriented, Milana has extensive experience in counselling clients and helps them to develop IP strategies that are aligned to their business plans. She routinely provides advice with respect to Trademark Law issues and related topics in Switzerland and abroad, including complex issues of trademark protection and enforcement cases and is at ease with the management of complex, mature and large trademark portfolios.

Before joining AWA, Milana worked at a Swiss IP firm handling IP services with Eastern European countries and supported the firm’s activities in the region, especially in the former Soviet-Union and ex-Yugoslavia. For more than 15 years, she was also in charge of the firm’s Manual on Industrial Property covering over 200 jurisdictions. This work contributed to shape her trademark expertise on a global scale and craft a solid understanding of each jurisdiction’s specific cultural and legal aspects.